Radio: Glossary of Terms


TASK: You must know and understand each of the terms below. Copy down the list into your book under the heading: Radio Glossary. For your GCSE assessment you must know and understand how to include these terms in your answer.


  1. Radio Glossary

  2. blog
    An online publication written by an individual or a group of individuals that covers a subject of their choosing, a contraction of the term 'web log'.
  3. brand identity
    The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience.
  4. Broadcasting Code
    Ofcom's Broadcasting Code sets standards for television and radio shows which broadcasters have to follow.
  5. commercial radio
    Radio owned by private companies and usually funded by advertising.
  6. convention
    The normal standard practices for doing something.
  7. diction
    The way words are spoken in a clear and precise way.
  8. house style
    The overall design concept used by a magazine, website, or media company which includes logos, fonts, and colours.
  9. licence fee
    A compulsory payment made by households in the UK that own a TV, the money is used to finance the BBC.
  10. media convergence
    When audiences use one platform to consume various types of media texts.
  11. media platform
    A media platform is where a media text is presented; this can be TV, cinema, computer, games console, digital media player, smartphone, tablet, magazine, or newspaper
  12. pirate radio stations
    Stations which are unlicensed and are therefore transmitting illegally.
  13. podcast
    An audio file, usually similar to a radio show, that can be streamed or downloaded to a computer or mobile device.
  14. remit
    The area of activity in which an organisation or person is permitted to operate.
  15. Royal Charter
    The Royal Charter is the constitutional basis for the BBC. It sets out the public purposes of the BBC, guarantees its independence, and outlines the duties of the Trust and the Executive Board.
  16. stream
    A method of downloading digital media such as audio and video as a temporary file.
  17. target audience
    The specific audience group a media text is aimed at.
  18. zoo format
    A live presenter-led radio show which contains music, chat, guest interviews, an audience phone-in and competitions delivered in a spontaneous, comic way.
TASK: Answer the following questions to test your new knowledge.
1. What is it called when audiences uses one platform to consume many different types of media.
2. What is it called when an organisation commits themselves to operate in a certain way?
3. What do people in the UK pay to watch television legally?

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