Music Video: Introduction

Music Video


Music Videos are a media product that aims to promote the music artist in a particular way to their target audience. Music Videos should be treated in the same way as films and they are usually either one of the following:

Narrative: the music video contains a story or elements of a story.

Performance: the music video is a musical performance of the band/artist.

or a mixture of both.

TASK: Watch the following music videos and identify which one is the narrative and which one is the performance or both.



TASK 2: Find your own music videos (at least FIVE age appropriate) and answer the following questions for each of them in your books.

Artist:
Song:
1. Is the music video a narrative or a performance or both?
2. Explain how the artist/band appears to be representing themselves in the video.
3. How does the artist/band appeal to their target audience in the video? What is in the video that applies to who you think the audience are?

TASK 3: Select one of these videos and complete a textual analysis grid for it in your books.

Analyse how meaning is created through:
  • Camera Shots/Angles
  • Sound
  • Mise en Scene
  • Editing






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