Youtube: Introduction

This term you will be looking at the cultural phenomenon that are YouTubers. These media producers use YouTube as a new way of communicating ideas directly from them, as content producers, to their growing audience. They are interesting because they are using media to influence audiences in a way that doesn't rely on big media companies.
How they go on to make money and become stars is another thing. You are going to learn about the work behind the scenes to understand more about the influence of YouTubers on popular culture and what the job really entails.

Task 1: Find five YouTube stars and create a profile for them in your book. Remember to include:

• Their name
• Their picture
• Number of subscribers
• Number of videos
• Number of total views
• How long have they been uploading content
• A description of the content of their channel
• The demographics of their target audience (this means how old, what gender, what lifestyle do the audience member have).

Watch the videos. The first looks at what it takes to become a successful YouTuber.